Staying Ahead with Technology
Real Estate In The Parks – By Scott & Sam Hillman
Modern technology has advanced and streamlined many areas of business and the real estate industry is no exception. A common question among sellers is, “What is the best way for my home to reach the maximum number of potential buyers?” Real estate agents are always striving to get the best exposure for their clients, and the latest technology offers those opportunities.
Below are a few excellent technological paths to pursue:
- Photography – While photography is not new in and of itself, there have been numerous advances to this field. Gone are the days with grainy, washed out pictures. Digital photography offers potential buyers a crisper, clearer snapshot of listed homes. The introduction of drones has taken photography to new heights. Drone photographs allow buyers to not only see the listed home from above, but shows them the layout of their potential new neighborhood and community. Drone pictures also allow buyers to see the placement of the home within the neighborhood, how far from a major road it sets, as well as its closeness to other properties. Additionally, drone photography can give a dramatic introduction to a home that is situated on the water.
- Social Media – We all know that social media is a fun way to stay in touch with far away friends and family but it is also an outstanding marketing tool in today’s marketplace. Facebook and Instagram both offer realtors an avenue to broadcast and showcase their listings to a larger audience. Social media is a great place to announce a new listing, an upcoming open house, a recent price reduction and even the sale of a home. Some agents even promote a “listing of the week” on social media.
- Video Tours – Long gone are the days where a video tour consisted of a series of snapshots faded into another creating a “tour” of the home. Today there is technology that allows potential buyers to walk the home virtually. One such program is Matterport, this gives the buyer the opportunity to tour the home and walk the floor plan. This program is fabulous because it allows potential buyers to see if the flow and layout of the home will work for them before visiting the listing. This benefits both the buyer and the seller as it helps to make the first round of showings more than just a look and see, because the buyer has already completed that step before even compiling their list of homes.
These technological advances help to create a better-informed buyer and a more smartly- marketed home. Technology is always changing and evolving, whether you are looking to list or buy a home, so make sure you are asking your realtor about the technology they are using to help you in the sales process.
Scott Hillman is president of Fannie Hillman + Associates, a 36-year-old Winter Park-based real estate company specializing in residential real estate sales. Sam Hillman is a realtor and Market Analyst at Fannie Hillman + Associates. Together, they produce Hillman Homes, a customized quarterly publication showcasing local luxury listings, editorial features, and The Hillman Report, a semiannual look at residential real estate in Orange and Seminole counties. Read the latest issue on the company’s website (fanniehillman.com) or by calling (407) 644-1234 for a copy.