Technology Game Changer For Selling A Home

Scott Hillman

Real Estate In The Parks – March 2017 – By Scott & Sam Hillman

Selling a home can be an emotional experience. We are all attached to our dwellings and want our homes to be presented in the best possible light, as any property should. As Central Florida’s real estate market continues to be in heavy demand, there’s a technological focus to showcase homes to potential buyers from across the globe.

Three dimensional virtual tours utilizing HDR imagery and drone photography have revolutionized the business. Inspiring confidence in sellers, it provides comfort in knowing their most important asset is being treated with exceptional care. A 3D experience tour from the exterior into every interior nook and room provides the feeling as if one is walking through the actual home. In turn, buyers are able to get a stronger sense of the property and its features without ever leaving their own residence.

This has become a strong competitive feature in the real estate industry; placing an intricate experience of a seller’s home online, and beyond the buyer who is only available for a physical walk-through. This provides individuals or families looking to relocate an opportunity to explore the house without booking a plane ticket; and local buyers the same opportunity without scheduling a showing.

Adding to the property’s appeal, through the use of drone photography sellers have the ability to showcase many other property assets, such as a bird’s-eye exterior view at various angles, the home’s location within a community, an overall neighborhood, community amenities, proximity to area schools and landmarks – and much more.

So what’s the cost to the seller to list their home with a realtor utilizing this new technology? Some do not charge sellers for this feature, as they view it as a business asset. Many will charge and the cost varies from realtor to realtor.

If you’ve been on the fence about putting your home on the market, now’s the time while the demand is high. Buyers have become so comfortable with this new technology, that they’re willing to make an offer – sight unseen – from anywhere around the world.

Scott Hillman is president of Fannie Hillman + Associates, a 36-year-old Winter Park-based real estate company specializing in residential real estate sales. Sam Hillman is a realtor and Market Analyst at Fannie Hillman + Associates. Together, they produce Hillman Homes, a customized quarterly publication showcasing local luxury listings, editorial features, and The Hillman Report, a semiannual look at residential real estate in Orange and Seminole counties. Read the latest issue on the company’s website ( or by calling (407) 644-1234 for a copy.



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1 Response

  1. Jason Wade says:

    This is great – thanks for posting!

    Jason Wade

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