To Stage Or Not To Stage?
Real Estate In The Parks – By Scott & Sam Hillman
Sellers commonly ask if they should stage their home when selling; this applies to sellers with vacant or furnished homes alike. To answer this question, it is important to look at what benefits a home stager can provide to a home owner who is ready to market their property. While home staging is not a new concept, it is one that is certainly gaining momentum. Sometimes people confuse staging a home with decorating, however home staging involves the owner/seller to commit to transforming their home into a place that appeals more to potential buyers.
When preparing your furnished home for the market, keep in mind, how you live in a home is not how you sell a home. Your home speaks to you; the goal of home staging is to make your home speak to buyers. Commonly, the stager can work with what belongings you have, rearranging them to present your home in the best light to any potential buyer. To accomplish their end goal, sometimes it means relocating your favorite rug or painting to the garage or storage. While it can be hard to not take the stager’s suggestions personally, it is important to remember that they are a neutral third party whose job is make your home desirable to buyers. Buyers tend to label homes; you can be the home “with an open, bright family room with beautiful built-ins,” or the home “with the pool table in the dining room and old trophies on the mantel.”
On the other side, when you are ready to market a vacant and unfurnished home, a staging company can bring in furnishings and decorative items to help make the house more of a home. By simply staging a few rooms, the stagers can bring warmth and definition to the once cold and empty rooms. It is typically not necessary to stage every room in a home, instead focus on the key spaces; kitchen, family room, dining room, master bedroom and maybe a patio or porch outside. Staging vacant properties aids the buyers in seeing the purpose of the rooms in the home; it provides them with an excellent visual. Staged homes, generally, spend less time on the market than their vacant counterparts. It helps potential buyers by taking the guess work out of trying to figure out how the room is utilized.
Staging is not a do-it-yourself job, it demands neutrality, in addition to objectivity. It is important to look at things, when marketing a home for sale, with a potential buyer’s eye, and a professional home stager is the perfect third-party specialist to hire for that job. It is well worth the investment and time. With all the information given, the answer to the question, to stage or not to stage, is a resounding, “Stage!”by